Hey Eric, thanks for checking this starterkit out. I put the main focus on the build tools to make it really easy to get started and get productive. The main thing about this starterkit is that it's not about the example app, but more about the build tools and overall ease-of-use. For example ONE single command that listens for both server and client build + hot updates (instant reloads on-save), to enhance productivity while writing isomorphic React apps. Another aspect is how to share data from the server instances of the React components, with the client instances. So React can fully & automatically pick-up the app on the client-side. As illustrated in the example app. I'm just getting started. Please let me know if you've got more awesome ideas and suggestions for me.